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Vietnamese brands yet to ASEAN countries


Vietnamese goods have yet to be made widely available in the ASEAN Community, despite its establishment seven months ago.

Since the ASEAN Community was established in late December last year, products from Thailand, Singapore and Malaysian have flooded into Vietnam. However, there is still a long way for Vietnamese goods to penetrate into the regional market.


Thai footwear products sold in HCM City

Many Vietnamese exporters said that their exports to ASEAN country have almost seen no improvements since the community was established.

Tran Thi My Van, human resources manager for Acecook Vietnam Joint Stock Company, said that the company's products have been exported to 47 countries, but this included only the three Southeast Asian countries, Cambodia, Laos and Myanmar. Exports to Cambodia have been on the slight decline.

According to Bui Phong Luu, Director of Industrial and Agricultural Machinery Co., said that despite having a presence in ASEAN for over the past 10 years, the firm has not yet set up any branch or sole distribution agent in the market.

Over the recent years, orders from its big market importers such as Thailand, the Philippines, Indonesia, Cambodia and Malaysian have remarkably fallen.

Many Vietnamese tourists who go to regional countries such as Malaysia and Singapore said they hardly saw Vietnamese goods.

Luong Van Vinh, General Director of My Hao Cosmetics Company, said Vietnam has joined more and more free trade agreements, including ASEAN Economic Community, which has offered both opportunities and challenges for local businesses.

Currently, most of Vietnamese firms have just focused on maintaining their foothold in the local market amid the strong competition from foreign goods which are flooding into; but not yet enhanced their exports, Vinh added.

Le Thi Thanh Lam, General Director of Saigon Food also shared the same idea with Vinh, saying that it is very hard for Vietnamese companies to maintain their position in the local market due to competition from foreign rivals. Meanwhile, the competitiveness of many local businesses remained weak across financial, technology and human resources aspects.

dtinews.vn, NLD | August 01, 2016 04:00 PM

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