Tourism sector seeking to attract domestic travellers amid coronavirus outbreak - TBA Việt Nam
TBA is abbreviation from the Thai Business (Vietnam) Association. It is a non-governmental and non-profit Organization and is established under the License No. 02/GP-HHDN issued on Feb.26, 1999 by HCMC People’s Committee. As of today, TBA has more than 100 Members. TBA is one of over 22 Foreign Business Groups & Associations in Vietnam and TBA is the first Business Association among ASEAN Business Groups & Associations.
The Thai Business Vietnam Association
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Tourism sector seeking to attract domestic travellers amid coronavirus outbreak

Vietnamese travel firms are focusing on seeking ways to attract domestic visitors amid the coronavirus spread.

The tourism sector could face USD7.7 billion in losses over the next three months due to coronavirus, said Ngo Hoai Chung, deputy head of Vietnam National Administration of Tourism.

The Hanoi Department of Tourism reported that the number of foreign tourists to Hanoi decreased by 24% in January. Up to 13,286 hotel rooms booked for 16,297 international visitors have been canceled. Roughly 3,120 local travelers also canceled their tours.

Phung Quang Thang, vice chairman of the Vietnam Tourism Association and director of Hanoitourist, said many tourist sites are deserted. His firm had seen a great number of tourists canceled their visits.

Many travel companies have witnessed a cancellation rate of 40-50%. Some hotels have annulled room rates of nearly 90%.

Tu Anh, deputy director of Thai Son Travel, said that her company has conducted just three tours after the Tet Holiday, including two domestic ones and one to Thailand. Meanwhile, dozens of tours have been canceled. Luckily, the company has received part of the financial support from airlines.

Hoang Van Tuyen, chairman of Lao Cai Tourism Association, said the number of Chinese travelers to the province had drastically dropped. To date, some 10,000 visitors canceled their trip to the province.

Lao Cai will concentrate on attracting domestic travelers in this context.

“Vietnam needs to have solutions to help improve the tourism industry as coronavirus could last for months, including promotion activities in new markets and financial assistance policies for travel companies which face difficulties,” Thang noted.

According to Thang, it is high time for travel companies to propose measures for dealing with challenges.

Vu The Binh, vice chairman of the Vietnam Tourism Association, said that domestic travel demand is very high and competitive. Travel firms could offer promotions to lure domestic visitors.


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